Getting to profitability is no longer a distant, post-IPO nice-to-have, but a short-term necessity for survival. But how to do that without cutting off the legs of the product team? By using better tools and techniques, that's how.
DHH of 37 Signals and Basecamp offers three pieces of advice for productivity and profitability.
1: Unless market conditions demand otherwise, delay native app development for as long as possible.
2: Hire full-stack developers, and don't let them split the frontend and backend into separate jurisdictions.
3: Hire designers who work natively with the web.
For future reference, here are my tips.
Loved this short listen from Clearleft, on a subject close to my heart! New job titles can feel a bit “emperor’s new clothes” but with Design Engineering I think Clearleft, GitHub et al. might be onto something. It was fascinating hearing people from both design and engineering backgrounds give their perspectives, and how ultimately they’re addressing the same thing—the need to “finesse the overlaps/gaps” between design and the realisation of that design in engineering, especially in light of the complexities of the modern front-end.
The Great Divide between so-called front-end developers is real! Here, Brad Frost proposes some modern role definitions.
Daniel Post shared a really cool performance-optimisation trick for Eleventy on Twitter the other day. When statically generating your site you can loop through your pages and, for each, use PurgeCSS to find the required CSS, then inline that into the
<head>. This way, each page contains only the CSS it needs and no more!
I’ve just installed this on my personal site. I was already inlining my CSS into the
<head> but the promise of only including the minimum CSS that each specific page needs was too good to resist.
Turned out it was a breeze to get working, a nice introduction to Eleventy transforms, and so far it’s working great!
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